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Melinda J. Smith

221 24th Ave. East, Seattle, WA. 98112 | 206.909.1973 | mjsmith@nil8r.net

 

 

SUMMARY OF QUALIFICATIONS

 

Highly motivated, creative, and versatile Business and Information Technology professional with ten years of experience and a broad background in the eCommerce industry.

  • Recognized subject matter expertise in email marketing operations, successfully managing highly-complex and sophisticated infrastructure for the world's largest online travel company.
  • Accomplished cross-group collaborator within several enterprise-level corporations including formation of virtual teams, and implementation of projects across international groups.
  • Six years experience in a project management role with demonstrated ability to work autonomously, manage a wide variety of projects simultaneously and under deadline. Proficient in writing documentation and instructional manuals including test specifications, training materials and help files, functional and UI specifications.
  • Strong and functional understanding of testing and all that it entails; fours years of proficiency in Black box testing methodologies including ad hoc, functional, UI, usability, and workflow testing; exposure to white box testing.

SPEAKING ENGAGEMENTS

  • Deliverability Secrets Unwrapped, MediaPost Email Insiders Summit, May 2008
  • Turning Challenges into Opportunities, Email Insiders Summit, May 2007
  • Overcoming Email Marketing Challenges, OMMA West, March 2007

PROFESSIONAL EXPERIENCE

 

Expedia Inc., September 2004 Present                                                      

Lead Email Marketing Operations Manager

 

Own the operational side of Expedia's email program deployment, including internal project and resource management, quality control, internal and external vendor management. Lead role in shaping the requirements for future infrastructure, data capture and handling enhancements.

  • Lead the team to effectively drive technical innovation within the email channel by working collaboratively with various cross functional teams to identify and implement new email marketing programs.
  • Key accomplishments contributing towards $1.0 billion in gross revenue in 2008 include reductions in infrastructure breakage rates by over 10%, increases in the eligible marketing universe by 1%, launch of several new event-triggered email programs resulting in incremental revenue.
  • Direct operational cost savings of > $1.0 million over next two years through implementation of new vendor relationships and process efficiencies.

Database Marketing Associate

Key member within a team environment to carry out a full range of marketing functions for the Personalized Content & Communications team.

  • Proven ability to ensure the timely and accurate execution of one-time, and ongoing, outbound email communication programs that meet the needs of other functional groups within the company.
  • Project manager representing the business stakeholder requirements towards implementing a password and recovery enhancement project on the Expedia.com Web site.
  • Manage email audience sizing requests from internal clients and use standardized query tools to generate counts and report back to these internal stakeholders, including iterations, as necessary.

Microsoft Corp. (Volt/Kelly), April 2002 August 2004
Xbox.com Associate Site Manager/Web Content Coordinator


Primary business owner of the Xbox Live presence on Xbox.com, facilitating communication between web content providers and those responsible for overall web architecture, hardware, software, design and standards.

  • Project manager of an Information Architecture redesign initiative for the Xbox Live channels that launched March 2004, and oversaw the content migration process through to completion.
  • Subject matter expert for the installation, troubleshooting, and authoring of content using an internal editing tool; provided fresh content daily for all North American Xbox Live subscribers on the Xbox console and resolved technology barriers for international-based content authors.
  • Collaborated with marketing, public relations, Director of Programming, and Xbox Live services team in the execution of Live-related events, promotions, and tournaments.

Beta Coordinator, Xbox Live

  • Coordinated efforts for the launch of the Xbox Live online gaming service and managed communication with beta testers; created technical documentation and functional specs for the internal and consumer beta programs for Xbox Live.
  • Known point-of-contact for team members for information management, gathering, distribution, and reporting of statistical data, inventory and tracking of open issues.
  • Implemented the VIP account creation process for our Marketing and Public Relation teams; creating and tracking over 300 pre-launch Xbox Live accounts for industry-related celebrities, journalists, and media.

Adobe Inc. (Manpower/Pace), August 2000 February 2002
Software QA Engineer

  • Ownership of several functional areas for In Design 2.0 and involved in the full product cycle from pre-alpha to ship, concurrent with the In Design 2.0 Japanese project; involved in the In Design 1.0 Japanese project from beta to ship.
  • Subject matter expert for long documents feature and contributed to design phase decision-making and test phase milestones.
  • Developed and implemented test specification that determined methodology, as well as test scripts for certification and functional testing

Microsoft Corp. (Volt), August 1999 August 2000
Software Test Engineer

  • Primary owner of several functional areas within the Encarta Encyclopedia team, from beta-to-ship, and with the MSN Search team, for multiple web release cycles.
  • Primary functional tester for the French, International English, and African-specific areas for the 2001 release of the Encarta Encyclopedia software, both web and CD-Rom versions.
  • Developed test plan for the auto-search functionality within MSN Search including methodology for verifying search data results in 54 different language cultures.

TECHNICAL PROFICIENCIES


Windows XP/ 2000/ NT4.x/ Server 2003/ ME/ 98/ 95/ 3.1;

Macintosh OS10/ 9.2/ 9.0/ 8.6/ 8.1; DOS 3.x and above.

Microsoft-- Excel, Front Page, One Note, Outlook, Power Point, Publisher, Visio, Word

Localization and globalization testing within French, German, Japanese, and World English software environments

Internet Explorer, Firefox, Mozilla, Netscape, Opera, Safari

Adobe-- Acrobat, In Design, PageMaker, Photoshop

Exposure to FORTRAN, Basic, Pascal and C++ programming languages

Visual Source Safe, Source Depot, Visual Studio 6

QA Software-- Product Studio, Vantive, MS RAID, Tactics, Jira

Familiar with HTML, XML, PERL

Exposure to Omniture, Business Objects 6.5/XI, Clickstream, Revenue Science

Microsoft Content Management Server, Interpress

Completed a course in C

Microsoft Sharepoint (STS)

Epiphany, DREAM, Unica, Sugar CRM

Familiar with MS SQL Server, MS Access, LAMP

    EDUCATION

     

    University of Phoenix (expected graduation in 2010) | Bachelor of Science in Business, major in Marketing

    Washington State University (2006 - 2007)

    North Seattle Community College (Winter 2002)

    University of Washington (fall 2001)

    Lower Columbia College, Longview, WA (1992 1994)

     

    Relevant Courses include: Organizational Behavior, Economics, Business Law, Anthropology, Statistics, Business Communications, Accounting, Managing Information Systems, Computer Programming using C, C++, FORTRAN and Pascal.